Choose from our proprietary programs or let us know your sales and marketing objectives, along with your budget, and we'll design a program specifically to meet your needs. One that might incorporate one or more of our existing promotional products.

Here is an introduction to our capabilities.

Using the supermarket platform, PromoCentro is the comprehensive program that increases case sales for grocery and HBC brands by creating a network of the high-volume independent and major chain supermarkets serving the Hispanic market.

Think of it as a Century 21, but for grocery retailers.

Bringing these stores into one large and branded promotional entity under the PromoCentro name will enable them to be perceived by consumers as the stores to find the best deals on the best products.

Ideal for major brands or those looking to demonstrate they deserve more facings, PromoCentro delivers to six brands during each two-week sales period:

• A generous case plus-out in every store
• Placement in the PromoCentro permanent end cap
• Heavy Spanish-language tv and radio advertising support
• One day of sampling demos
• Three days of tabletop exposure
• Advertising in store circulars
• Promotion in LatinCoupon
• Promotional events
• In-store merchandising services

However, we recommend you act soon, since there are less-than-100 end-cap slots available during the year. And some brands just might want to be in PromoCentro more than once.

Over time, PromoCentro can evolve into a savings center for other products and services not traditionally sold in supermarkets. Which will further increase its value to the market.

Beginning in Los Angeles during the second half of 2001, it is anticipated that 150 stores will be signed up by mid-July. This will result in a $4,200,000 annual media budget, promotions by radio and tv stations and 225,000 coupons being distributed in the stores every two weeks.

With a lack of high-circulation Spanish-language Sunday newspapers, it is difficult to coupon the Hispanic market. Estimates are they are only exposed to one coupon for every 20 received by the general market.

But now, emerging from the parish platform is LatinCoupon, as the mostly-Hispanic parishes of the Catholic Church, the most-important influence in this community, serve as both distribution sites and the motivating force behind usage as the parishes financially benefit from every redeemed coupon. Although a parish fundraiser, the discount is the same you would offer the general market.

Each month, beginning in January of 2002, in the major Hispanic ADIs - Los Angeles, New York, Miami, San Antonio, etc. - between 100,000-and-500,000 four-color, bound, 32-page, category-exclusive, 4 ¾" x 8" FSIs will be distributed in four ways.

• Personally handed to each family at the heavily-Hispanic parishes as they leave Sunday mass ·
• Inserted in Spanish-language newspapers
• Distributed door-to-door in mostly-Hispanic zip codes
• Handed out in PromoCentro supermarkets

Half of all coupon redeemers are not previous users of the product and being aligned with a cause, such as the Church, increases coupon-redemption rates - meaning LatinCoupon will become one of the more-effective sampling generators.

Many companies perform conventional in-store demos. But, not like we do.

First, in select chains, we'll identify precisely those stores that historically yield the best results for your product.

Second, some marketers are questioning whether the demo-completion rates they receive are accurate, wondering if that 98% is really closer to 50%!

We'll show you how to easily verify those numbers for yourself and, when you do, you'll have no doubt that when we say 98%, we mean 98%. Not 50%.

And, third, all of our demonstrators are bi-lingual, so we can speak with your prospective customers in the language they are most comfortable in.

This way, you'll know you're getting your money's worth. And the sales impact you expect.

For a slightly-higher investment than the traditional demo, Demo+ takes this tool to the next level by surrounding it with a powerful sales-generating excitement that converts it into an event.
Look what happened when a frozen pizza brand utilized Demo+ in a major chain:

• Individual stores moved 50, 100 and even 150 cases in one day.
• A 73% chain-wide increase in case sales for the month, even though Demo+ was only implemented in 25% of the stores. Running in all, it would have resulted in nearly a 300% gain.
• Veteran store managers reporting they have never seen anything like it.

Look to Demo+ when you want to sell a large number of cases in a short period of time, be it in the Hispanic or the general market.

Community and church leaders are concerned that Hispanic families are not as health conscious as they should be. This offers unique opportunities to perform a service while increasing sales, building your brand and generating good will using both platforms.

Through a variety of promotional health products distributed through both the supermarket and parish platforms - such as Internet and printed health newsletters, Health Fairs, information distribution and more - valuable, community-benefiting sponsorships will be made available.

They are ideal for HBC and lower-fat, lower-calorie and healthier brands seeking to generate sales in a positive, brand-building environment.

From the parish platform, we can offer unique opportunities to reach the Hispanic market in a very-positive environment. These customized programs must contain an element that benefits the parishioners and surrounding community matching the Church's community-outreach goals.

If a program at the parishes interests you, let us know and we can develop one.

For brands looking to reach the market through other methods - such as in malls, at store openings, parking lot events, festivals, sporting events, fairs, by tours, etc. - we have that capability as well.

IIdeal for new product introductions, building a track record for a product having difficulty gaining retailer acceptance and sampling, Rolling Sampling reduces your brand's competition by nearly 90%. So you can create a success story.

It's a catering truck program, and each one of them serves 1,100 customers per day. You'll receive:

• Advertising on and in the large catering trucks reaching predominantly-Hispanic customers, exposing your message to them and many others as they act as rolling billboards.
• A substantial case plus-out to the warehouses serving the trucks.
• Demos to the drivers, so they can promote your product.
• Guaranteed placement on the trucks.

And, we can even place demo people on them to set up sampling or coupon tables at every stop.

With limited choice, men and women frequenting these rolling restaurants will be more likely to sample your brand. Which means they are more likely to buy it when they shop in their store.

Let us design a specific program for you, one that might incorporate one-or-more of our unique promotional products.

In the battle for the consumers' hearts, minds and dollars, the evidence is clear that the key battleground is becoming the supermarket or local level. Moving cases off the shelves in large quantities via creative methods will deliver vast rewards with shoppers and retailers, both in the short- and long-term.

Chart All programs are ultimately designed to increase sales. Here is how they match your marketing plans:

Program	Increase Case Sales	Coupons	Product Sampling	Brand Building	Image Enhancement
PromoCentro	X	X
LatinCoupon	X	X			X
Better Health	X	X	X	X	X
Parish Programs	X	X	X		X
Demos	X	X	X
Demo+	X	X	X
Events	X	X	X	X	X
Rolling Sampling	X	X	X	X
Custom	X	X	X	X	X